Case StudiesBuilding THG Ingenuity India: From Vision to Thriving GCC
GCC Setup & Global ExpansionTechnology ServicesGlobal Capability CentersE-commerce Technology

Building THG Ingenuity India: From Vision to Thriving GCC

Establishing a world-class Global Capability Center mirroring THG's innovation culture and operational excellence

THG

Organization

THG

Role

CTO Global Logistics & Finance

Duration

2024 - 2025 (18 months)

Executive Summary

Led the end-to-end establishment of THG Ingenuity India—transforming a blank canvas into a fully operational Global Capability Center (GCC) with 100+ engineers delivering across logistics, AI, and platform technology. Orchestrated every aspect from legal incorporation, regulatory compliance, infrastructure build-out, to cultural integration between UK and India, setting a new benchmark for global tech expansion.

Quantitative Impact

100+
Engineers Transitioned

From EOR to direct payroll with full compliance

125 seats
Office Capacity

LEED-compliant, scalable to 200+ capacity

6 months
Incorporation Timeline

From vision to fully operational legal entity

30,000 sq. ft.
Infrastructure Delivery

World-class tech-centric workspace

100%
Regulatory Compliance

GST, FDI, EPFO, ESIC, PT, POSH, RBI, MCA compliant

Dual Tier-1
UK-India Connectivity

High-availability redundant internet lease lines

The Challenge

Situation

THG needed to expand its technology footprint to India, not just as an outsourcing destination but as a full-fledged Global Capability Center that would mirror THG's innovation culture, operational excellence, and collaborative DNA. The challenge was building an entire ecosystem from scratch with seamless UK-India integration.

Key Problems

  • No legal entity or operational presence in India
  • Complex regulatory landscape requiring FDI compliance, tax structuring, and multi-agency coordination
  • Need for world-class infrastructure matching UK headquarters standards
  • Transition of 60+ engineers from EOR model to direct payroll
  • Establishing governance, financial controls, and audit-ready operations
  • Building cultural bridge between Manchester HQ and Pune operations

Stakes: Without proper execution, THG risked compliance violations, infrastructure delays, talent attrition, operational inefficiencies, and failure to realize the strategic value of a high-performing GCC contributing to core engineering and innovation.

The Solution

Comprehensive end-to-end orchestration covering legal incorporation, regulatory compliance, infrastructure development, HR transition, governance establishment, and cultural integration. Multi-track parallel execution ensuring speed without compromising compliance or quality.

Legal Entity Incorporation

Established THG Ingenuity Pvt Ltd with end-to-end Ministry of Corporate Affairs filings, PAN/TAN registration, FDI capital inflows, RBI FIRC/FCGPR compliance, working with Shardul Amarchand Mangaldas and PwC India

Regulatory & Banking Setup

Completed GST, IEC, RCMC, EPFO, ESIC, Professional Tax registrations; established HSBC India corporate banking with international wire capabilities

World-Class Infrastructure

Designed and delivered 30,000 sq. ft. LEED-compliant workspace at Phoenix Millennium Towers, Wakad, for 125 engineers with dual Tier-1 connectivity, boardrooms, collaboration spaces, wellness rooms, and 100-seater cafeteria

HR & Payroll Transition

Migrated 60+ engineers from EOR model (Remunance) to direct THG India payroll with full statutory compliance (PF, ESIC, PT, POSH) and digital record-keeping

Governance & Financial Controls

Established board governance, Inter-Company Services Agreement (India-UK), procurement policies, schedule of authority, vendor empanelment, and cost-plus transfer pricing framework

UK-India Collaboration & Culture

Created hybrid work rhythms, hosted UK leadership visits (including Schalk van der Merwe), launched hackathons, AI showcases, and employer branding positioning THG as Pune's aspirational tech destination

Technologies Deployed

Dual Tier-1 Tata Communications

High-availability UK-India connectivity with redundancy

LEED-Compliant Infrastructure

Sustainable, tech-centric workspace with 24x7 power and security

Enterprise IT & AV Systems

Seamless global collaboration and presentation infrastructure

TableSpace Technologies

Workspace design and facility management partner

Additional Impact

Qualitative Impact

  • Established seamless governance and audit-ready operations
  • Created strong cultural and operational link between Manchester HQ and Pune
  • Positioned THG India as aspirational tech destination in Pune market
  • Built self-sufficient, high-performance GCC contributing to core engineering
  • Successfully transitioned complex EOR model to direct employment

Business Impact

  • Enabled THG to scale engineering capacity cost-effectively while maintaining quality
  • Created 24x7 development and support capability across time zones
  • Established India as strategic hub for AI-driven innovation and platform engineering
  • Attracted top-tier engineering talent through employer branding and culture
  • Provided blueprint for future GCC expansions in other geographies

Lessons Learned

What Worked

  • Parallel multi-track execution (legal, infrastructure, HR) accelerated time-to-value
  • Engaging top-tier advisors (SAM, PwC) ensured compliance and risk mitigation
  • Strong UK-India leadership collaboration created seamless cultural integration
  • Investment in world-class infrastructure positioned THG as employer of choice

Challenges

  • Navigating complex FDI, RBI, and inter-company tax regulations
  • Coordinating multiple stakeholders (legal, tax, treasury, HR, infrastructure) across geographies
  • Transitioning engineers from EOR while maintaining morale and productivity
  • Balancing speed of execution with governance and compliance rigor

Key Takeaways

  • GCC success requires holistic approach—legal, infrastructure, culture are equally critical
  • Early investment in governance and compliance prevents future operational friction
  • Cultural integration cannot be delegated—requires active leadership engagement
  • World-class infrastructure is not luxury—it's strategic imperative for talent attraction

Board-Level Value Demonstrated

strategic

Demonstrated ability to execute complex global expansion with multi-stakeholder coordination

operational

Built fully compliant, audit-ready GCC from ground zero with no prior presence

financial

Delivered cost-effective engineering capacity while maintaining quality and governance

governance

Established robust legal, tax, and compliance frameworks for international operations

risk

Successfully navigated FDI, tax, employment, and regulatory risks across jurisdictions

cultural

Created seamless UK-India collaboration model with strong cultural integration

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